Protein Co drives 31.4% of total revenue through its mobile app with a 93% retention rate

Challenges

Protein Co had strong demand but struggled to keep customers engaged after their first purchase. Rising ad costs made reacquisition too expensive. Declining email and social engagement limited repeat sales. They couldn’t promote offers or drops without relying heavily on external platforms. They needed a sustainable, owned channel that improved retention, boosted repeat buying, and scaled without increasing marketing spend.

• Rising Ad Costs: Paid ads became too expensive with unstable ROI.
• Declining Engagement: Email and social interactions dropped sharply.
  
• Low Retention: Many first-time buyers didn’t return.
• No Direct Channel: The brand relied on third-party platforms for promotions.‍
• Scalability Issues: Needed a growth channel without increasing spend.

1. Quick Launch

Fully branded mobile app live within days, no coding required.

2. Custom Block

A custom in-app block promoting free shipping and offers without external tools.

3. App-Exclusive Perks

Loyalty rewards, early access, and exclusive offers that boosted retention.

4. Push Notifications

Direct, instant communication without paid ads.

5. Smooth Checkout

Simplified navigation increased conversions and repeat orders.

1. Major Revenue Contribution

The app now drives 31.4% of total DTC revenue, nearly one-third of all sales.

2. Higher Average Order Value

App shoppers spend 56% more than web customers.

3. Exceptional Retention

93% of users stay active and make repeat purchases.

4. Fast ROI

The app paid for itself in under two months through higher AOV and repeat orders.