ELO Migrated from Plobal to Tapday for Better Design, Reduced Costs

The Challenge

ELO's business was growing, but Plobal was holding them back. What started as a mobile app solution became a source of frustration, expense, and missed opportunities.

The Issues with Plobal:

1. Basic Design

The app's design capabilities were extremely limited, making it impossible to create the unique, branded experience ELO's customers deserved

2. Costly

Unpredictable and high costs for basic features and updates were draining resources that should have been invested in inventory and marketing

3. Extremely Poor Support

When issues arose, Plobal's support was slow, unhelpful, and frustrating, leaving ELO unable to resolve critical problems quickly

4. Limited Customer Engagement

No effective tools for building loyalty programs, push notifications, or personalized experiences‍

5. Low Retention Rates

One-time buyers weren't converting into repeat customers, limiting lifetime value

1. Rapid Migration & Launch

Fully branded mobile app migrated and launched within 5 days, with zero coding required and minimal business disruption.

2. Smart Push Notifications

Direct, instant communication with customers for new arrivals, flash sales, restocks, and personalized offers.

3. Loyalty & Rewards Program

Loyalty features including points, exclusive app-only deals, early access to new collections, and VIP perks that drive repeat purchases.

4. Cost Efficiency

Predictable, affordable pricing that freed up budget for inventory, marketing, and growth initiatives.

5. Responsive Support

Dedicated support team ensuring quick resolution of any technical issues and ongoing optimization guidance.

1. 60% Reduction in App Costs

Tapday's transparent, affordable pricing cut ELO's mobile app expenses by more than half, freeing up capital for inventory expansion and marketing.

2. Significant Revenue Growth

The app quickly became a major revenue driver, with mobile orders showing higher average order values compared to web purchases.

3. Exceptional Customer Retention

Push notifications and loyalty programs created a direct line to customers, dramatically increasing repeat purchase rates and reducing customer acquisition costs.

4. Reduced Ad Dependency

Direct communication through the app reduced reliance on expensive, algorithm-dependent social media advertising.

5. Faster Time to Market

New features and promotional campaigns could be launched within hours instead of weeks, allowing ELO to capitalize on trending fashion moments.

The combination of cost savings, enhanced customer experience, and powerful retention tools positioned ELO to scale sustainably while staying true to their mission of making branded fashion accessible to all Pakistanis.

"Tapday gave us the mobile platform we always needed, affordable, powerful, and built for the way our customers actually shop."