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Azzam Watches chose Tapday to create a fast, luxurious mobile app that matched their legacy brand. The team launched a premium, high-performance experience that felt personal, loaded instantly, and guided customers smoothly from interest to checkout.
Azzam Watches is a family-owned legacy brand founded in the 1950s. They built the first-ever online watch store across Egypt, Africa, and the Middle East. Traffic was never the issue. But on mobile web, too many customers added items to their cart only to vanish before checkout. Slow pages, friction, and no way to deliver personal reminders created silent revenue loss. They needed a branded home — a mobile app that felt luxurious, fast, and crafted for the buying experience their customers expect.
Egypt, Middle East & Africa
Luxury Watches & Jewelry
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Azzam Watches had strong brand trust, but their digital buying flow lacked the personal touch customers enjoyed offline. Mobile shoppers dropped off during checkout. Repeat purchases were low because there was no easy way to re-engage buyers after the first sale. Their checkout flow had too many steps, too many reloads, and too many chances for hesitation. They needed a mobile-first experience that kept customers engaged, reduced abandonment, and brought them back with meaningful reminders.
A legacy family brand was losing its warm, personal feel online.
Mobile buyers dropped off during checkout, payment, or language switches.
There was no system to bring buyers back for straps, servicing, or new drops.
Multiple steps and reloads caused luxury buyers to second-guess and leave.
Azzam Watches needed more than an app — they needed a complete system that reduced friction, recovered carts, and increased retention. Tapday delivered the full solution.
Timed abandoned-cart flows and subtle browse reminders recovered thousands of carts.
Dream watches stayed saved forever, with alerts for restocks and limited-time promos.
Birthday rewards and early collection access created a premium membership feel.
A smooth Arabic/English toggle and auto-localized pricing removed friction.
Clean, focused checkout that matched the expectations of luxury buyers.
Azzam Watches launched their app and immediately unlocked a smoother, faster, more personal buying experience. Cart recovery improved fast. Return visits increased. Customers described the app as more premium and reliable than the website. It became the brand’s most important channel for both sales and long-term relationships.
Abandoned cart rate dropped 26.72% in 3 months, driven by smart, personalised push notifications.
Thousands of carts recovered through timed reminders and saved-cart flows.
Repeat purchases increased thanks to wishlists, saved carts, and exclusive app-only offers.
Average order value increased with Afterpay/ZIP support and one-tap checkout.
Pakistan's leading sustainable fashion brand switched platforms to cut costs, improve design flexibility, and get the support they deserve.
Protein Co chose Tapday to launch a high-performance mobile app built for loyalty, speed, and repeat purchases. The team created a fast, fully branded experience that turned casual shoppers into long-term customers and gave the brand a direct, always-on sales channel.
Gran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.
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Pakistan's leading sustainable fashion brand switched platforms to cut costs, improve design flexibility, and get the support they deserve.
Read full case studyPakistan's leading sustainable fashion brand switched platforms to cut costs, improve design flexibility, and get the support they deserve.
Read full case studyGran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.
Read full case studyGran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.
Read full case studyCreate a feature-rich mobile experience, harness AI-powered marketing tools, and send unlimited push notifications without paying commissions.
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