Gran Vía boosts customer retention by 78.4% after bringing their store to mobile apps

Gran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.

187
%
Increase in revenue per session
165
%
Increase in conversion  rates
1

Why Gran Vía Chose Tapday App Builder

As Gran Vía expanded online, staying connected with customers became harder. Paid channels grew expensive. Engagement on email and social dropped. Their audience was scattered across platforms with no direct line back to the brand. They needed an owned channel — one that delivered personalization, exclusive experiences, and consistent engagement without relying on ads or algorithms.

Headquarters

Guadalajara

Industry

Luxury Fashion & Accessories

Key features used
App Builder
Push Notifications
Merchandising Tools
Integrations
Challenges

Gran Vía had strong brand recognition, but their digital touchpoints were fractured. Ads cost more. Email and SMS engagement fell. They lacked deep insights into their customers because third-party platforms controlled most interactions. They needed a mobile-first home that kept customers close, reduced acquisition costs, and nurtured loyalty through direct communication.

Rising Ad Costs

Social and digital ads became more expensive with lower ROI. 

Low Engagement

Email and SMS open rates were declining rapidly.

Limited Audience Control

Heavy reliance on third-party platforms reduced access to insights.

Scaling Challenges

Needed a long-term, owned channel for direct customer engagement.

Fragmented Touchpoints

Maintaining consistent experiences across channels was difficult.

2

Solution – Launching a mobile app that converts

Gran Vía needed more than just a mobile app — they needed a performance channel built for personalization, exclusivity, and seamless shopping. Tapday delivered a complete solution.

1. App-Exclusive Perks

Early access, personalized offers, and members-only discounts.

2. Personalized Shopping

Smart recommendations and curated looks powered by Tapday’s merchandising tools.

3. Push Notifications

Abandoned cart rate dropped by 32.7% and retention increased by 83.7%.

4. Powerful Integrations

Connected seamlessly with Klaviyo, Facebook, Google Analytics, Shopify Customer Accounts, and Shopify Search & Discovery.

5. Zero Dev Effort

Full creative control using Tapday’s drag-and-drop builder with no technical overhead.

3

Results

Gran Vía launched their app and transformed it into a high-performing direct channel that paid for itself within weeks. Conversion rates surged, customers spent more per order, and retention increased dramatically. The app became their main engine for repeat purchases, engagement, and sustained growth.

1. Higher Conversion Rate

84.9% higher CVR on the app compared to the mobile website.

2. Stronger Average Order Value

32.4% higher AOV on the app as customers browsed more and purchased more confidently.

3. Higher Customer Retention

Customer retention increased by 78.4%, making the app their most reliable channel for repeat buying.

4. Reduced Abandoned Carts

Abandoned cart rate dropped 32.7%, powered by targeted push notifications.

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Success stories - Numbers speak for themselves.

ELO

Pakistan's leading sustainable fashion brand switched platforms to cut costs, improve design flexibility, and get the support they deserve.

Potein Co

Protein Co chose Tapday to launch a high-performance mobile app built for loyalty, speed, and repeat purchases. The team created a fast, fully branded experience that turned casual shoppers into long-term customers and gave the brand a direct, always-on sales channel.

Gran Via

Gran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.

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Retain, convert & sell more

Create a feature-rich mobile experience, harness AI-powered marketing tools, and send unlimited push notifications without paying commissions.

Try Tapday for free
Retain, convert & sell more

Create a feature-rich mobile experience, harness AI-powered marketing tools, and send unlimited push notifications without paying commissions.

Try Tpaday for free

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