Turn seasonal moments into revenue streams with Tapday Drops

Can I schedule drops in advance?

Yes! You can schedule your Drops to go live at specific times or save them as drafts to refine before publishing.

How are customers notified when a Drop goes live?

You can send a push notification to all app users the moment a Drop goes live, helping you maximise visibility and engagement.

This ensures customers are instantly made aware of new themes, promotions, or seasonal updates.

It’s a powerful way to drive immediate traffic and boost conversions without relying on external ads.

Will Drops affect app performance or user experience?

No, Drops do not impact app performance or slow down loading times. They are built on Tapday’s high-performance framework, optimised for seamless delivery across iOS and Android devices.

Each Drop is designed to enhance the visual experience without compromising speed or usability. Whether you’re updating the theme for a holiday campaign or launching a limited-time offer, your app will continue to run smoothly.

Plus, all changes are tested in a staging environment before going live. This ensures compatibility with your existing content blocks, product feeds, and third-party integrations, maintaining a frictionless user journey.

Can I preview a Drop before it goes live?

Yes! Tapday lets you preview Drops before publishing them. This ensures your visual updates and copy look perfect across all screen sizes and device types before customers see them.

The preview mode allows you to check everything. From background visuals to banners and push messages, so you can make edits and refine the design without pressure. What you see is exactly what users will get.

You can also share preview links with your team for feedback or approvals. This helps streamline your internal review process and reduces the chances of last-minute mistakes.

What kind of content can I include in a Drop?

You can tie Drops to upcoming events, holidays, or product launches. Tapday’s builder allows full customisation so you can match your app’s theme to your brand identity and current marketing campaigns.

Are Drops available on all Tapday plans?

Drops are available exclusively on the Enterprise plan.

This ensures that high-performing brands get access to advanced visual merchandising and seasonal campaign tools. If you are not on the enterprise plan, you must upgrade to unlock Drops and start designing branded in-app experiences.

How do Drops help increase sales?

Drops help increase sales by creating visual excitement around key moments. Whether it’s a seasonal sale, product launch, or cultural event. They re-engage your audience and drive repeat visits by giving your app a fresh and timely look.

Paired with push notifications, Drops act like in-app billboards that highlight offers, bundles, or new arrivals. Customers are more likely to browse and buy when they see something new and relevant.

Brands using Drops have reported noticeable spikes in session duration, product views, and conversion rates, especially when Drops are paired with time-sensitive promotions and smart messaging.

How long does it take to publish a Drop?

Publishing a Drop is fast and simple. Once your content is ready, you can go live instantly or schedule it for a future time, often in just a few clicks from the Tapday dashboard.

Tapday’s editor makes building, previewing, and publishing Drops easy.