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Gran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.

As Gran Vía expanded online, staying connected with customers became harder. Paid channels grew expensive. Engagement on email and social dropped. Their audience was scattered across platforms with no direct line back to the brand. They needed an owned channel — one that delivered personalization, exclusive experiences, and consistent engagement without relying on ads or algorithms.
Guadalajara
Luxury Fashion & Accessories

Gran Vía had strong brand recognition, but their digital touchpoints were fractured. Ads cost more. Email and SMS engagement fell. They lacked deep insights into their customers because third-party platforms controlled most interactions. They needed a mobile-first home that kept customers close, reduced acquisition costs, and nurtured loyalty through direct communication.
Social and digital ads became more expensive with lower ROI.
Email and SMS open rates were declining rapidly.
Heavy reliance on third-party platforms reduced access to insights.
Needed a long-term, owned channel for direct customer engagement.
Maintaining consistent experiences across channels was difficult.

Gran Vía needed more than just a mobile app — they needed a performance channel built for personalization, exclusivity, and seamless shopping. Tapday delivered a complete solution.
Fully branded mobile app live within days, no coding required.
A custom in-app block promoting free shipping and offers without external tools.
Loyalty rewards, early access, and exclusive offers that boosted retention.
Direct, instant communication without paid ads.
Simplified navigation increased conversions and repeat orders.

Gran Vía launched their app and transformed it into a high-performing direct channel that paid for itself within weeks. Conversion rates surged, customers spent more per order, and retention increased dramatically. The app became their main engine for repeat purchases, engagement, and sustained growth.
84.9% higher CVR on the app compared to the mobile website.
32.4% higher AOV on the app as customers browsed more and purchased more confidently.
Customer retention increased by 78.4%, making the app their most reliable channel for repeat buying.
Abandoned cart rate dropped 32.7%, powered by targeted push notifications.



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