G3T migrates to Tapday, earns 1/3rd of total revenue from mobile apps

Challenges

G3T had already made the leap to mobile with Swipecart. But as their business scaled, the cracks began to show. The platform's template-driven approach and inconsistent support were getting in the way of growth rather than enabling it.

Rigid Templates, Limited Brand Expression

Swipecart's block-based builder capped how far G3T could customize the look and feel of their app, leaving it looking generic rather than reflecting their 30-year brand identity.

Unreliable Support

Users of Swipecart have widely reported being left waiting days for responses, with helpdesk tools that were frequently unresponsive, a dealbreaker for a retailer running time-sensitive campaigns.

No Room to Grow

The platform's integrations and feature set were fine for entry-level needs, but offered no path for custom feature development as G3T's requirements evolved.

Opaque Pricing

‍Swipecart's pricing structure lacked the transparency G3T needed for long-term planning, with subscription tiers that didn't clearly scale with their business.

Fully Custom Branding

Tapday rebuilt the app from the ground up in G3T's visual identity, no templates, no compromises. The app finally looked and felt like Gotta Go Gotta Throw.

Transparent Pricing, Zero Sales Commission

G3T moved to a clear, predictable pricing model with no commission taken on sales, meaning every dollar earned through the app stays with them.

24/7 Support

Real people, real responses. G3T no longer had to chase support tickets or work around crashed helpdesks during critical selling moments.

Seamless Migration

‍Tapday managed the full transition, minimizing disruption to G3T's existing customers and operations.

90% Customer Retention

App users are coming back, consistently. The improved experience and targeted push notifications have built a habit loop with G3T's most loyal customers.

1 in 3 Revenue Dollars From Mobile

Approximately one-third of G3T's total revenue now flows through their iOS and Android apps, a channel that barely registered before.

Higher Repeat Purchase Rate

With a branded, seamless mobile experience, customers are buying more frequently and spending more per session.

Community That Converts

‍G3T's 30-year community finally has an app that matches the loyalty they've built, turning fans into recurring buyers.

What they needed was a platform that could keep up. Tapday replaced the limitations of their old builder with a fully branded, custom-built experience backed by transparent pricing and real support. The result: mobile is now one of their top revenue channels, and their app finally does justice to 30 years of community building.