In 2025, online shopping is no longer a marketplace – it’s a battlefield where every brand is vying to increase profits.
With over 175,000 merchants using Shopify and over 45000 using Shopify Plus, the competition will only grow. So, in such a saturated market, how can your brand stands out to woo and retain customers? The answer lies in converting your Shopify store into app!
Let’s explore how mobile apps stand out from mobile-optimized websites.
The attention span of Gen Z hovers around just 8 seconds the average loading time of website of Shopify store is 7.06 second. The longer it takes to load the website, the more percentage of the customers you risk losing.
On the other hand, native android and i0S apps load instantly. So, converting your Shopify store into an app will put your brand in the best-performing 20% of the brands worldwide. Apps achieve this lightning-fast loading speed with offline functionality and responsive design features.
(not so) fun-fact: a second delay in loading speed results in 11% reduction in page views; less page views mean less revenue. So, are you willing to take that risk?
On average, mobile users spend over 4 hours on the internet every day. Guess what? 88% of this time is spent on using apps whereas only 12% on websites. It means having an app will allow you to target your customers more efficiently and increase your retention rates.
You can use push notifications to keep your store on the top of the mind of your customers. You can use the same to serve tailored and personalized content, and give your customers reason to visit your store time and again and make repeat purchases.
When it comes to conversion rates, mobile websites does not stand a chance against native mobile apps. A report found out that users view 4.2x more products per session on mobile apps as compared to mobile-optimized websites.
The same study found out that mobile apps have conversion rate 300% better than mobile-optimized websites. When it comes to niche-centric stats, it has been observed that travel apps convert 233% more than optimized websites, retail apps convert 94% more, and on-demand apps convert 307% more. On average, apps outperform websites by offering 157% higher conversion rates.
When it comes to deciphering the higher conversion rates, it requires no rocket science. It all boils down to clarity, simplicity, and a user-experience that is second to none. Applications offer a focused and efficient purchasing experience, in contrast to mobile websites, which are susceptible to browser navigation diversions.
Did you know that acquiring a new customer is 7 times more expensive than retaining an existing one? Also, did you know that 1% increase in customer retention rate improve your bottom line revenue by 7%?
So, if you are aiming for long-term and consistent growth, you need to increase customer retention rates by giving your customers reason to stay.
Apps cater to changes in user behavior through strategic messaging. By throwing away loyalty programs, app exclusive discounts, abandoned-card reminders, and more, app outperforms websites when it comes retentions and increasing revenue. With features like push notifications, you can always bring your cut-off customers back into the fold.
These features are the luxuries that mobile websites are unable to offer and even when they can, they require a wide array of integrations to do. Not only it increases the overall costs but also make your websites slow (and as discussed above, a 1 second increase in loading time will reduce your page views by a mammoth 11%).
If you want to nurture brand loyalty, apps are the tools that you must have in your arsenal. Through strategic messaging and effective use of push notifications, you can transform your app into hub of community of loyal customers who are keen to coming back and buy your goods.
The e-commerce landscape in 2025 do look promising as people are going to make more and more purchases online but the competition is stronger than ever. In this saturated market, if you want to standout, you need an app for your Shopify store.
Here at Tapday, we’ll help you with that by offering a 1-month free trial.
Plus, our drag-and-drop builder allows you to design, build and launch your app in minutes – helping you sell immediately. On the top of it, our prices are extremely affordable (half than competitors) while we offer much more integrations (Tapcart offers 20+ whereas Shopney offers 30+ -- on the other hand, we offer 70+ integrations with much more to come in next few months).
So, what are you waiting for? Book a demo and start selling immediately.
Get started with Tapday!
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